PROJECT
Hua Foundation
Squarespace Website Redesign
Hua Foundation is a youth empowerment non-profit organization that needed to revamp their website into something more responsive, intuitive, and ready for continuous growth. This website needed to translate its new 2025 branding into a digital landscape with a new system that organizes its portfolio of work into easy-to-navigate categories.
I was hired as a freelancer to redesign their website using Squarespace to create an organized and beautiful website that they can continue updating with ease with a custom self-written document fit to their needs.
CONTEXT
TESTIMONIAL
Christina did a wonderful job synthesizing all of our design ideas into a crisp and clean website that aligned with our goals for the project. Our new platform is easier to navigate, both for our team to put together updates on the backend, and for people perusing the site.
Christina was quick to adapt to feedback, and we especially appreciated her willingness to accommodate timeline adjustments and busy periods, while still completing the project on schedule. We are especially grateful for the clear and organized process documents she left us with, so that we can easily add new content in the future. It was such a pleasure to work with Christina, and we would gladly do so again!
— Christina Lee, director of community capacity + strategic initiatives
BEFORE
AFTER
Workflow Breakdown
From reaching out to final hand-off, communication was key.
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All freelance projects begin with a contract and an estimated timeline workflow + week-by-week schedule which include project status and recommended critique session dates.
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A website analysis is key to understanding what needs to be changed and what the competitive landscape looks like. It helps us understand what the client is looking for on a more specific level.
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My creative process is dependent on frequent critique sessions during the design process. I believe that communication helps us find problems early and it helps the collaboration process feel authentic and engaging.
